Enabling successful execution of strategies and plans with: 

     Team Building

     Decision Making

     Metrics & Performance Monitoring

     OLI "Outside Looking In" Marketing


More challenging then the transformations over the last 20 years will be the transformations over the next 20 years.

BAS enables its clients to lead and manage change.


The majority of family owned companies fail by the third generation .

BAS develops next generation leadership.

BAS (Business Advisory Services) enable the successful execution of strategies and plans. developing realistic strategies, plans, actions and more importantly executing them to achieve their objectives. Our success is measured based on the client’s success. The emphasis is on “realistic” to achieve goals and objectives with available resources and timetables.

The focus is on execution and accountability of strategies and plans because all organizations have them, yet have difficulties implementing them for many reasons.


With building team performance, good decision making. metrics and performance monitoring, BAS clients can achieve the power of a good strategy and well-executed plan.

Team Building:     Goal and objective performance oriented team building approaches and monitoring to bring together and focus teams, especially teams with multiple national, functional, cultural, and/or demographic members.

Decision Making:    BAS offers techniques and training to management, technical, and interdisciplinary teams with multi-national, cultural, and functional discipline members to assist in solving problems and making informed and timely decisions.


Metrics & Performance Measuring:    Teams, leaders and members perform when measured and monitored related to achieving goals and objectives. BAS does this to motivate, focus and keep on tract with budget and timetables in constructive approaches celebrating accomplishments and assisting where needed. The end result is the successful execution of strategy and plans.

Marketing Services:    For global clients, BAS provides through its OLI "Outside Looking In" team full service strategic, tactical and creative-communications marketing, business development and account managerment services.
The BAS Approach
Where BAS has conducted business
BAS clients include large consulting firms, businesses, divisions of large global companies, government ministries and agencies, and family-held businesses.

BAS helps clients find solutions to enable growth and expand into new markets, resolve problems, implement best practices and modernize, capture opportunities, and transition their business or organization to a higher level of performance and achievement. The BAS team understands that modernization is different than westernization.


BAS differentiates itself with its focus on the local and cultural aspects of the client’s country, demographics, business practices, and management style; access to talent for a client’s specific needs, industry, markets, products, and services; and the complex aspects of multi-national, cultural, and functional teams; businesses; and organizations in a highly competitive, fast-paced and ever-changing global world.

Global Reach
Where BAS has conducted business

     Bruce W. Cotterman, President Emeritus & Consultant
     +001.404.580.2918    state in email subject "Contact from BAS Group website", thank you.